Data analytics and measurable digital marketing
Your data already exists. It's time to turn it into decisions.
I help you know which channel brings you customers, what is costing you money, and what to do this week. For businesses at Lakeside, in Guadalajara, and online, with no jargon.
- 20 minutes, free
- Reply within 24 hours
- In English or Spanish
Sound familiar?
What many business owners say.
- I post on social media every day, but I don't know if it brings me customers.
- My sales are in Excel, in a notebook, and in WhatsApp. Never in the same place.
- I know some months are bad, but I don't know why.
- I answer messages all day and still feel like customers slip away.
You don't lack data. You lack a system that turns it into answers.
The solution
A complete ecosystem: from capture to decision.
Most businesses have a half-finished website or social media, and nobody measures what works. I connect all three parts so every lead becomes useful information.
Capture
Where do your customers come from?
Website, WhatsApp Business, Google profile, and social media, with tracking to know where every lead comes from.
Organization
Where is it recorded?
Everything lands in one database: who came, through which channel, when, and whether they bought. No copy-paste.
Decision
What do I do this week?
A weekly report showing which channel brings customers, what they cost, and what to do, in business language.
What a finding looks like
One fact, what it's worth, and what to do.
This is what you get in the 7-Day Data Diagnostic: concrete findings, translated into pesos and actions.
- What I found
- On Tuesdays you sell 49% less than the average of the other days.
- What it's worth
- If Tuesday reached the average, that's about $6,200 MXN more per year.
- What to do
- Test a Tuesday promotion for 4 weeks and measure the result.
What's your slowest day worth?
Almost every business has a day, a month, or a channel that underperforms. Run the numbers with your own figures.
Simple estimate: the gap on one day per week × 52 weeks. The diagnostic uses your real data.
If that day reached the average, you would make
$62,400
more per year, about $5,200 per month.
Find mineServices
Four services that work as one.
Websites and connected channels
A website or landing page, WhatsApp Business, Google profile, and social media linked together, with forms and tracking to measure every lead from day one.
Ideal if customers look for you online and you don't know how they find you.
Measurable digital marketing
Know which channel brings customers and which only brings "likes." We adjust campaigns and content based on what actually sells.
Ideal if you invest time or money in social media without clear results.
Data analysis and cleaning
I organize, cross-reference, and model your information with Python and SQL, from loose spreadsheets to a database ready to analyze every month.
Ideal if your information is scattered across several files.
Automated reports and dashboards
A report that arrives on its own every week, plus Power BI or Looker Studio dashboards that answer specific questions about your business.
Ideal if you build reports by hand or don't have time to review them.
How I work
A clear starting point. Then, tailored to you.
Start with low risk and move forward only when you see results.
01
Intro call
20 minutes to understand your business and tell you honestly whether I can help.
Free
02
7-Day Data Diagnostic
3 findings and 3 recommendations from the data you already have, in a clear report and a 45-minute session.
$2,500 MXN, credited toward setup
03
Setup
We build your system: capture, database, and reporting. Quoted based on what we find in the diagnostic.
Custom quote
04
Monthly support
Your report every week, a monthly review, and adjustments to campaigns and channels.
Monthly fee
If you hire the setup, the diagnostic is free.
The full $2,500 MXN of the diagnostic is credited toward the setup if you hire it within 30 days. The 7 days start once I receive your data.
Who's behind it
A data analyst who thinks like a business owner.
My name is Eleazar Soto, and I'm a data analyst. Before analyzing data, I led my own ventures for more than 20 years, so I always start with the business question, not the tool.
I have built and published complete projects on GitHub across very different industries: retail, ride-hailing, human resources, distribution, entertainment, vacation rentals, and events. Each one runs end to end: data cleaning and auditing, SQL queries, modeling, dashboards, and a plain-language decision document.
I structure relational databases, write advanced SQL, and build clear visualizations that let anyone, technical or not, understand what's happening and why.
Tools
- SQL
- Python
- BigQuery
- dbt
- Looker Studio
- Power BI
- Google Sheets
- Git/GitHub
A few findings from my portfolio
- Bike stores One of three stores generated 67.8% of revenue with only 32.3% of the inventory: stock was poorly distributed.
- Ride-hailing 38% of bookings were never completed, and drivers canceled twice as often as customers.
- Event production Margin seemed to collapse to 7%. A data audit proved it was stable, between 19% and 33% per year.
Based in Ajijic, Jalisco, Mexico, working in person and remotely.
Eleazar SotoData analyst and founder of Oráculo Analytics
See my portfolio on GitHub ↗Case studies
Before selling it, I tested it on myself.
Two complete, end-to-end cases: real data, analysis with SQL and Python, a dashboard, and a business recommendation. All documented on GitHub, including the errors I found and fixed.
Market study
Short-term vacation rentals
Field research, data analysis, and a business recommendation on a real market.
See the full case ↗Event production, 135+ concerts
Rezzonante Producciones: from scattered data to decisions
Data from 135+ concerts and 570+ appearances by 143 artists, turned into a complete pipeline: capture, cleaning, SQL, and dashboards, with data quality audits documented without polishing them away.
See the full case ↗FAQ
Before we start, you might be wondering…
My data is messy. Is it still useful?
Yes. It's the most common starting point. You can send me Excel files, point-of-sale reports, PDFs, or even photos of a notebook: I'll take care of organizing them.
Do I need to know about technology?
No. You tell me what you want to know about your business, and I give you answers in plain language. If you'd like to learn to read your own reports, I'll teach you that too.
Is my data safe?
Your data is used only for your project and is never shared. For the diagnostic I don't need passwords or access to your systems: exported files are enough, and you can remove your customers' names and phone numbers.
What happens after the diagnostic?
You decide. You can apply the recommendations on your own, or hire the setup, and the full $2,500 MXN of the diagnostic is credited if you do it within 30 days.
How much does the setup cost?
It depends on how many channels and data sources your business has. That's why it's quoted after the diagnostic, with scope and price defined from the start.
Do you only work with businesses in Ajijic?
No. I work in person at Lakeside and in Guadalajara, and online with businesses anywhere, in English or Spanish.
Let's start with a conversation, not a quote.
Tell me what you'd like to know about your business that you don't know today. Here's how it works:
- You reach out through this form or on WhatsApp.
- I reply within 24 hours to schedule 20 minutes.
- I tell you honestly whether I can help and what the first step would be.